As a late 90’s marketing guru might once have said, "I’m way behind the cuve on this." A few months ago, blogger/cartoonist/marketing anarchist and supplier of my business cards, Hugh Macleod, sent out 75 bottles of plonk to a bunch of British bloggers, myself included. The aim – to rustle up several gallons of googlejuice for the South African wine producers Stormhoek. At the same time Hugh is waging a war on advertising dinosaurs. So, I get a free bottle of wine and a (malingering) bit-part in Hugh’s war – sweet.
Bottle No. 36 arrived at my Edinburgh address a couple of months ago. I transported it back to Vietnam and finally got to open it a couple of nights ago when hot chick and kitchen genius, noodlegirl, concocted a delightful salmon poached in a bouquet garni and served with steamed potatoes. So, what’s the vino like?
Well, it’s Sauvignon Blanc 2005 and it’s got a screwcap. You’ll need either a knife or Geoff Capes to open it. Geoff wasn’t available, so I used a knife. The first sip is standard Sauvignon Blanc, but it’s got quite a heavy, fruity, fermented aftertaste. A bit odd at first, not crap odd, but different odd. I don’t know much about vino du callapso to be honest and my tastebuds are notroriously wonky, so I won’t prattle on about it, but I did enjoy this bottle and it was super with the salmon. Would I buy it again? Can’t say for sure as I’m more of a red wine guy – also I don’t know how much this costs in the shops 🙂
There’s a Stormhoek photostream and a wiki tracking bloggers talking about the wine – will add myself there in a jiffy – there’s also the Stormhoek blog. US bloggers finally got a sniff of Stormhoek the other day and I love Hugh’s line, "Is three bottles enough to start a US product launch? I think it is." – even if his grammar has my head spinning a bit – I think he could be right.