One of the features I worked on recently appears this week in the Press Gazette –
no byline, oddly paragraphed in my browser, some missing links and no permalinks… but let’s not nitpick. (All fixed – thx martin 😉 Download the pdf
. I’ve said it before, and I’ll say it again, I think if there’s any one group of people who should be embracing blog technology it’s journalists, especailly freelancers.
The final paragraph outlines three decent reasons why,
"I think we’ll see more savvy freelances realising blogs offer a way to showcase their work and make them money — both through extra commissions via established routes and also through things like Google’s Adsense advertising, and Blogads," says Neil McIntosh, assistant editor of Guardian Unlimited. "In the longer term [advertising] will offer a great chance for some specialist journalists to become one-person publishing houses."
Showcase – well certainly. If you have a portfolio website, ditch it, blog your portfolio (and more, much more) instead. My portfolio site is ancient, hasn’t been updated for donkeys and won’t be. I plan to incorporate bits of it into noodlepie. I don’t use the portfolio site when contacting editors anymore. Makes much more sense to point them to noodlepie.
Extra commissions – True. I’ve had several and I know others who have too. OK – at my lowly blog level, it’s not a river of work, but it is work.
Advertising – I run both BlogAds and Google Adsense. BlogAds come and go, but I think they’re coming more than they’re going. My rates are a bit higher than others in my BlogAd network, but then I think I’m underpricing myself and I think they’re way underpricing themselves. As for Adsense. Some folks, like this guy for example, are raking in around $16,000 per month. Noodlepie… well… take a look at February 2006…
With an annual income of $1195.08, roughly the cost of a return air ticket to the UK, that harbour front apartment in Monaco will have to wait… However, many folk live on $100 a month or less in this city. If a Vietnamese blogger, blogging in Vietnamese got his or her act together out here I think they could well earn a tad more than I do with Adsense. I’ve applied to go to the We Media Global Forum to discuss ways of helping some folk out here get into blogging, disrupt media and maybe earn some cash, fingers crossed on that. There are a tonne of ways to optimize your earnings through Adsense, but I’m not techie and fiddling around with code and templates leaves me completely bamboozled. Although, I do realise it might be worth my while.
One person publishing house – In the Press Gazette article Kieren McCarthy says, "If you get a high enough profile it may be possible in future to syndicate blog entries to media outlets. But let’s be honest, that’s wishful thinking." Is it??? It is happening and it will happen more. I’m sure there are some folks somewhere working on this very idea right now.