Here’s something worthwhile. The Too Pure Singles Club. A 7″ limited edition, numbered, vinyl single from a different band on Too Pure records mailed to you once a month for £35.
Admittedly, my musical knowledge pretty much grinded to a halt when I moved overseas in the mid-90’s. However, a while back I heard the ace Hookworms single (listen below), liked it a lot and I signed up to Too Pure. I like the fact that once a month I get a band I’ve never heard of delivered direct to me through the olde worlde postal system.
In addition, Too Pure seems to be putting a good bit of effort into the packaging – hand numbered, well designed, sturdy card sleeves and coloured vinyl. It’s a quality product. The other part of the appeal is that the whole enterprise harks back to the days of the handmade, photocopied and stapled together fanzines which I used to love, and produce with friends, back in the early-80’s.
I’d like to think we’ll only see more of this kind of endeavour in the near future. Digital is convenient, but the desire to own a tangible, special object is still a very primal instinct, especially where music and teenage/post-teenage years collide. If it wasn’t, I’d have sold my vinyl collection years ago.
This is an idea we could bring to journalism, in the manner of the “Letter from…” concept for foreign correspondents. But, maybe that’s a topic for another day.
More power to Too Pure. I like.
Photo from Flickr