There's a pub in Edinburgh where all the Hearts fans go to drink and natter before the match. It's the Hearts pub. Every football team has one. You'll never find a Hibs fan in the Hearts pub and you'll never find a Hearts fan in a Hibs pub.
One day, someone had the bright idea of builidng a new pub. One for all football fans of all teams. A place where they could all come together, drink and natter before the game, the owner was disappointed that no-one came.
The Guardian has just launched a user-generated content platform,
"(It) will allow people from around the world to submit their content directly to Guardian journalists" via One Man and His Blog
In other words, whenever there's a match on, The Guardian wants you to come to their pub. Not only do they want you to come to their pub, they want you to do homework too. Or, as they put it, to "encourage user content submission". They have weekly assigments for you. You can submit a story. And during "live news"
"Users will be alerted to news stories that are welcoming contributions with a GuardianWitness badge"
I'm not sure that's the kind of pub I'd like to drop by for a pre-match pint, but I might be alone on that.
The pub they're up against is called the Internet. It's a big pub, with many rooms, snugs, beer gardens, bars and stools. Most folk have a favourite haunt. Mine's very rowdy. It's called Twitter.
Now tell me, why should I switch pubs?
"This appears to be an extremely elaborate way of saying "we now have an email address." link