For every course I teach in online journalism, social media and news tracking I create a highly targetted custom newswire. This a continuously updated website of topical news items and advice I think will be of interest to the people in the organisation I am training. It's a resource I continue to update long after my training session is over. Here's how I do it,
- use del.icio.us to bookmark news items
- set up a specific tag for the organisation you are training
- set up a tumblr for the client
- add the RSS feed of the tag from del.icio.us to the tumblr
- give the client the web address of the tumblr
Here's one example I created for Médecins Sans Frontières recently
- here's one of my del.icio.us accounts
- the specific tag for this particular session with Médecins Sans Frontières is MSF09
- the tumblr is at MSFnewstools
Very useful and easy to create and update, so long as you are in the habit of using del.icio.us and you remember to add the custom tag whenever you come across a suitable news item. I recommend pukka to bookmark in del.icio.us, especially if you run several del.icio.us accounts like me.
You could of course just give the client the del.icio.us tag address i.e. http://delicious.com/noodlepie/msf09 or send the RSS feed into Twitter or another site, which I have done for some clients. However, I find tumblr's are easier on the eye, have some great free templates, you can add as much or as little of your own contact information as you like and you can create a friendlier url i.e. http://msfnewstools.tumblr.com/
I'd be interested to hear from other trainers – do you work in a similar way? do you think I'm giving too much away for free? Are there better ways of doing this with other tools?