Afterthoughts

I Skype called a couple of other advertising agencies for this story, but I couldn't get hold of the folk I needed to speak to in time to complete the story. My fault, I left it too late. It would have been good to track down an agency who didn't really know about blogvertising or blogs to hear their thoughts. Nitpicking really, the viewpoint from Cravens was enough for this story. I also think I should have emphasised the participatory factor in the ad campaign - "the actors not audience" method - as Henry Copeland from BlogAds refers to it.

As regards blogging the process of writing this feature. Too much detail. Too time consuming. But, I'll get quicker, more concise. This is a start. I think it's worthwhile. And I'll figure out a more efficient model for it all. In retrospect - and with approval from the Editor - I would blog everything live, all interviews, notes, ideas, the whole shebang. However, I would only blog the finished feature, or link to the piece online, on publication day.

I've started blogging the process of another journo feature and a moblog piece. What's interesting to me is that by basically blogging ideas I'm working on I've already heard from people who may be able to help with the features. I'm guessing a combination of Technorati tagging, del.icio.us and readers is what's making it work here. Plus both stories are a bit techie and I imagine most Technorati and del.icio.us users area bit techie too.

I wrote all these posts as I worked on each stage of the story, but saved them as drafts with a view to publishing the whole lot on the day New Media Age decided to run the story. 

New Media Age published the piece on February 2nd. I informed Dominic Dudley, the new fetaures Ed., that I intended to blog the process and he was fine with that so long as I agreed to hold off until the date of publication. Somewhat annoyingly for a new media publication, this feature is hidden behind a pay wall... Grrrr... Here's the raw piece.

Readers of noodlepie are here mainly for top shelf food filth porn sweat. I wonder what opening up the writing process on a blog like this would do? If anything? Using suitable Technorati tags could attract non-noodlepie readers to add their point of view. I'll see. It's an experiment.

Technorati Tags: journalism, blogs, upyourbudget, advertising, marketing